Privacy Notice – REAL Digital International Limited

REAL Digital International Limited (“REAL Digital”) is committed to protecting your personal data and respecting your privacy. This notice explains how we collect, use, and safeguard your personal information when acting as a data controller.

Who We Are

REAL Digital International Limited
2 Queensway,
Croydon,
Surrey,
CR0 4BD
Email: dataprotection@real-digital.co.uk
Tel: 0208 603 7000

Scope of This Notice

This notice applies to all personal data processed by REAL Digital, regardless of how it is collected (e.g. via our website, communications, CCTV, or other means).

What Personal Data We Collect

Depending on your interaction with us, we may collect:

• Identity data: name, job title, company name
• Contact data: email address, phone number, postal address
• Website usage data: IP address, location, pages visited, cookies
• CCTV footage: images recorded on our premises
• Marketing preferences and communication history

Purpose and Legal Basis for Processing

We process your personal data for the following purposes:

• To respond to enquiries and provide services (consent or contract)
• To improve our website and user experience (consent via cookies)
• For marketing similar products/services (legitimate interest)
• To ensure site security and protect property (legitimate interest via CCTV)
• To comply with legal obligations (e.g. data subject rights)

Our legal bases for processing include:

• Consent (Art. 6(1)(a))
• Contractual necessity (Art. 6(1)(b))
• Legal obligation (Art. 6(1)(c))
• Legitimate interests (Art. 6(1)(f))

We do not engage in automated decision-making or profiling (Art. 13(2)(f)).

Retention of Data

We retain personal data only as long as necessary for the purpose it was collected. Specific retention periods are defined in our internal Data Retention Policy, available upon request (Art. 13(2)(a)).

Sharing and Transfers

• Internal: Access is restricted to authorised employees or agents.
• External: We do not share your data outside the organisation unless legally required or with your explicit consent.
• International: Data is not transferred outside the EEA without written authority and appropriate safeguards under GDPR.

Your Rights

You have the right to:

• Access your data (Subject Access Request)
• Rectify inaccurate or outdated data
• Object to processing based on legitimate interest
• Withdraw consent at any time
• Request deletion of your data
• Object to direct marketing

To exercise these rights, contact our Data Protection Office at the address above. We will respond within one month in accordance with GDPR.

Data Security

We are certified to ISO27001:2013 and apply stringent security controls. You are responsible for safeguarding your portal passwords and security credentials.

Cookies and Website Analytics

We use cookies to analyse site traffic and improve functionality. Consent is obtained via our cookie policy. For details, please refer to our separate Cookie Policy.

Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices.

Complaints

If you are dissatisfied with our handling of your data, you may contact:

Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Email: casework@ico.org.uk

Updates to This Notice

We review and update this notice regularly. The latest version will always be available on our website.